Discover Your Air Network
Recognition
- Silver Cannes Lion: Packaging Art Direction & Design
- Cannes Lion Shortlist: 360 Brand Experience
- Clio Shortlist: Multi-Platform Social Media Campaign
Nike asked us to re-create some retro Foot Locker commercials for Air Max Day. So we did that, but we also decided they needed a place to live. So we created an 80s cable network with a sitcom, a news segment, an aerobics show, and a cartoon, all featuring tons of incredible talent, like Shiggy and Gashi. We also made “cable” boxes for exclusive products complete with a remote control and a tv guide. We finished all of that off with a live shopping experience out of a retro-fitted Foot Locker store which we aired on Twitch. 780 million impressions, 10 million engagements, over 200 thousand hours of content viewed, and a Cannes Lion. You know, casual.
Exclusive Packaging
Each box comes equipped with manual buttons, a lenticular digital clock display, a special edition 26-page TV guide, and a functional remote that you will lose in the depths of your couch. (Here’s a video of Gashi freaking out about his.)
Content
Cartoons, news, sitcoms, a workout, and commercials with the most annoying song you’ve ever heard all here for your viewing pleasure.
Foot Locker Commercials
The Air Pair
Don’t miss the fast adventures of two young sneaker heads as they figure out Air Max Day the only way they know how; as a fresh pair.
Air It Out
With four funny referees under one roof, what could go wrong? With Air Max on their feet, it might just be everything but their style.
Airobics
These extremely fast and effective home workouts will whip you into shape for Air Max Day. Get ready to feel the burn from head to air-cushioned heel.
DYA News
Join our sneaker correspondent in a special segment we call Shoe Tips, where we’ll investigate all things Air Max.
Air Max Supply
Shop exclusive Nike Air products through a one-of-a-kind live shopping experience. Only on Twitch.
Nike
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AMD 2019
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Nike 〰️ AMD 2019 〰️
Press:
AdAge
Adweek
HipHopMagz
FanSided
AdForum
Agency: Laundry Service
Role:
Concept Development
Art Direction
Design
Team:
Danny Nunez, ECD
Dan Rozier, ACD
John McLaughlin, Sr. AD
Patrick Wells, CW
Brandon Greenbaum, CW