NBA G League:
Introducing

Our players aren’t just athletes. Fashion, ethnicity, hair style, culture, music choices, spirituality, hobbies—these are the kinds of things that make up who they are. So to tell these stories, we partnered up with On Lunch Break and took these guys off the court.

NBA G League

〰️

Introducing

〰️

NBA G League 〰️ Introducing 〰️

Agency:
Laundry Service

Role:
Concept Development
Art Direction
Design

Team:
Michael Kremer, CD
John McLaughlin, Sr. AD
Patrick Wells, CW
On Lunch Break, Production
Cheril Sanchez, Photographer

Previous
Previous

NBA G League_Visual Identity

Next
Next

Nike_Legends of the Game