After over 2 years of working with the NBA to elevate the G League through everything from social strategy to court designs, this year we were given the opportunity to design the visual identity and announce the launch of Ignite. This new team of elite prospects is made up of some of the top high school players in the world including Jalen Green, and Kai Sotto. The first of its kind, it is a one-year program focused on the NBA Draft that directly competes with playing collegiately and internationally, accomplishing the goal we set to establish G League as change makers in the world of basketball.

To announce the team and formally introduce the players, we designed the Ignite visual identity, logo, jerseys, home court and a launch video teased through Gatorade’s Twitter.