NBA G League:
Established
2020 is a year of firsts for everyone. Earlier this year, Ignite made history and began it’s one-year prospect program. With the combined pressures of the upcoming Draft in the middle of a pandemic year that essentially put the entire sport on hold, the players have had to go above and beyond to prove themselves worthy of a spot in the NBA.
”est.” is a two-part series, following the players at the beginning and end of this historical year, showing the world how they’ve established themselves into the NBA legacy and giving a glimpse into how their progress will impact the future of development leagues as we know them.
Part One
Part Two
NBA G League
〰️
Established
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NBA G League 〰️ Established 〰️
Agency:
Laundry Service
Role:
Concept Development
Art Direction
Design Direction
Team:
Gray Kent, Designer & Motion
Kristy Lawrence, Designer
Josiel Correa, Art Director
Anna Leone, CW
Dan Rozier, CD