Adidas:
MLS 20-21 Jersey Launch

To launch the new designs for the official MLS 21-22 football kits, we shot for and designed over 1000 assets for 27 different clubs internationally. The work scaled across social, web, store front, and stadium placements, resulting in one of Adidas’ most successful football campaigns to date.

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LookBook_10_COLUMBUS@2x.jpg
2021_MLS_CLUB_NEW_YORK_REDBULLS_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_AUSTIN_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_COLUMBUS_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_ATLANTA_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_PHILADELPHIA_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_MIAMI_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_VANCOUVER_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_DALLAS_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_NASHVILLE_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_LOS_ANGELES_GALAXY_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_SAN_JOSE_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_TORONTO_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_MINNESOTA_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_MONTREAL_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_NEW_ENGLAND_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_ORLANDO_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_LOS_ANGELES_LAFC_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_CINCINATTI_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_KANSAS_CITY_HOME_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_SALT_LAKE_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_SEATTLE_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_COLORADO_AWAY_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
2021_MLS_CLUB_NYCFC_WEB_FULL_BODY_DETAIL_DESKTOP_2880x1280.jpg
AustinFC.jpg
FC Cincinnati (3).jpg
Adidas_NYRB_42921 (2).jpg
20210515_123951.jpg
Adidas_OrlandoCity_04.23.21(3).jpg
GREENWICH-5.jpg
HoustonDynamo_MLS_Stadium_041421_2.jpg
RealSaltLake_Adidas_MLS_Stadium.JPG
SportingKC_MLS_Return.jpg
LONG BEACH-1.jpeg
Adidas_PhiladelphiaUnion_MLS_042021 (4).JPG
LONG BEACH-2.jpeg
IMG_1169.jpg

Adidas

〰️

MLS 20-21

〰️

Adidas 〰️ MLS 20-21 〰️

Agency:
Firstborn

Role:
Design

Team:
Caroline Noebels, Designer
Jessica Tainsh, ACD
Antonin Collard, ACD
Justin Earley, ACD
Claire Mirisola, ACD
Matt St. Gelais, EDD
Bryght Young Things, Production
Ill Gander, Photographer

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