concept development // art direction // design

You know you’re making cool work when you pitch an idea and your client says, “This is really fucked up… Let’s do it.” Nike’s Air Max Plus 3 is a sneaker that you either love or love that people hate. For its exclusive comeback, we leveraged talent just as unique as the sneaker and threw them into a 3D world so crazy we thought it should come with a warning to our audience — This sneaker isn’t for everybody.. but who wants to be everybody?