nike x footlocker: air max day 2019

art direction // design

Nike asked us to re-create some retro Foot Locker commercials for Air Max Day. So we did that, but we also decided they needed a place to live. So we created an 80s cable network with a sitcom, a news segment, an aerobics show, and a cartoon, all featuring tons of incredible talent, like Shiggy and Gashi. We also made “cable” boxes for exclusive products complete with a remote control and a tv guide. We finished all of that off with a live shopping experience out of a retro-fitted Foot Locker store which we aired on Twitch. 780 million impressions, 10 million engagements, over 200 thousand hours of content viewed, and a Cannes Lion. You know, casual.

✦ Silver Cannes Lion: Packaging Art Direction & Design

✦ Cannes Lion Shortlist: 360 Brand Experience

✦ Clio Shortlist: Multi-Platform Social Media Campaign

Cartoons, news, sitcoms, a workout, and commercials with the most annoying song you’ve ever heard all here for your viewing pleasure.

commercials

THE AIR PAIR

Don’t miss the fast adventures of two young sneakerheads as they figure out Air Max Day the only way they know how; as a fresh pair.

air it out

With four funny referees under one roof, what could go wrong? With Air Max on their feet, it might just be everything but their style.

airobics

These extremely fast and effective home workouts will whip you into shape for Air Max Day. Get ready to feel the burn from head to air-cushioned heel.