nba g league: posterized

concept development // art direction // design

The journey to becoming a basketball player isn’t an easy one. It’s made up of a lot of hope, even more failure, and a great story if you get lucky. They say a picture’s worth a thousand words, so we thought Robin Eisenberg would be the best person to illustrate the story of how each of these players came to be in the G League.

laundry service

Michael Kremer, CD
John McLaughlin, Sr. AD
Patrick Wells, CW
On Lunch Break, Production

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nba g league // ignite

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nba g league // established