nba g league: introducing

concept development // art direction // design

Our players aren’t just athletes. Fashion, ethnicity, hair style, culture, music choices, spirituality, hobbies—these are the kinds of things that make up who they are. So to tell these stories, we partnered up with On Lunch Break and took these guys off the court.

laundry service

Michael Kremer, CD
John McLaughlin, Sr. AD
Patrick Wells, CW
On Lunch Break, Production
Cheril Sanchez, Photographer

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nba g league // visual identity & social aor

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adidas // mls 20-21