Adidas:
NCAA

For the launch of the new NCAA-inspired Adidas Ultraboost 21 colorways and Retro Reverse jerseys, we captured the heart of college football through the people who love it. Drawing from the rich traditions and historical significance of each university, we crafted a look and feel across imagery and assets that could honor their legacies, showcasing the deep love for the sport and the heritage of the schools that celebrate it.

Adidas

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NCAA

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Adidas 〰️ NCAA 〰️

Agency:
Firstborn

Role:
Art Direction & Design Lead

Team:
Justin Earley, ACD
Claire Mirisola, ACD
Caroline Noebels, Designer
Matt St. Gelais, EDD
Bryght Young Things, Production
Ill Gander, Photographer

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